Effective Date: November 26, 2025

1. Introduction & Scope

This Privacy Policy (“Policy”) explains how Novaori (“Company,” “we,” “us,” or “our”) collects, uses, maintains, and discloses personal data when you visit our website at https://novari.com (“Website”) or interact with our services.

This Policy applies to all visitors, customers, and users of our Website and services. Novaori is committed to protecting your privacy in compliance with relevant data protection laws, including the GDPR, CCPA, and other applicable regulations.


2. Information We Collect

2.1 Information You Provide Directly

We may collect personal information you voluntarily provide, including:

  • Contact Information: Name, email address, phone number, company name (optional).
  • Billing & Shipping Information: Address, city, state, ZIP/postal code, country/region.
  • Account Information: Username, password, and account credentials.
  • Payment Information: Payment method, billing history (processed securely by PayPal).
  • Order Information: Products purchased, order details, purchase history.
  • Communications: Messages sent via contact forms, email, or customer support.
  • Preferences: Wishlist items, product preferences, and shopping behavior.

2.2 Information Collected Automatically

When you access our Website, we may collect:

  • Device Information: Device type, OS, browser version.
  • Browser & IP Data: IP address, access times, referring URLs.
  • Cookies & Tracking Data: Information collected through cookies and similar technologies.
  • Analytics Data: Page interactions, browsing patterns, click behavior.
  • Location Data: General location inferred from your IP address.

2.3 Information From Third-Party Services

We may receive information from:

  • Google Maps: For displaying location-based data on our contact page.
  • PayPal: Payment confirmation and transaction data.
  • WordPress/WooCommerce: Account and transaction-related system data.

2.4 Information From Third-Party Partners

We may collect data if you interact with our social media content through Facebook, Twitter (X), Pinterest, LinkedIn, or Telegram.


3. How We Use Your Information

3.1 Transaction Processing

  • Fulfilling orders and processing payments
  • Managing shipping and delivery
  • Issuing invoices and confirmations
  • Processing returns and refunds
  • Updating order status and tracking

3.2 Customer Communication

  • Responding to inquiries at support@novari.com
  • Sending order confirmations and shipping updates
  • Providing customer support and notifications
  • Informing you of policy updates or service changes

3.3 Account Management

  • Creating and maintaining user accounts
  • Managing wishlists and saved items
  • Storing shopping cart preferences

3.4 Marketing & Promotions

  • Sending promotional content (when legally permitted)
  • Informing you about new products and offers
  • Conducting surveys and collecting feedback

3.5 Website Improvement

  • Analyzing performance and user experience
  • Troubleshooting technical issues
  • Personalizing browsing experience
  • Conducting A/B tests and optimizations

3.6 Legal & Compliance

  • Complying with legal obligations
  • Preventing fraud and enhancing security
  • Protecting our rights, safety, and property
  • Enforcing our Terms & Conditions

4. Sharing With Third Parties

We do not sell your personal data. However, we may share information with:

4.1 Payment Processors

  • PayPal for secure transaction processing.

4.2 Shipping & Fulfillment Partners

Logistics providers and carriers necessary to deliver your orders.

4.3 Service Providers

  • WordPress/Automattic (hosting)
  • WooCommerce (e‑commerce platform)
  • Google (Maps API)
  • Analytics and monitoring tools

4.4 Legal Requirements

We may disclose data when required by law or government authorities.

4.5 Business Transfers

If Novaori is involved in a merger, acquisition, or asset transfer, your data may be transferred accordingly.


5. Cookies & Tracking Technologies

5.1 Cookies Used

We use cookies for:

  • Session management
  • Authentication
  • Shopping cart functionality
  • Security and fraud prevention
  • Preference storage

5.2 Third-Party Tracking

May include:

  • Google Analytics
  • Meta Pixel
  • Advertising conversion tracking

5.3 Cookie Choices

You may disable cookies through your browser settings. Doing so may affect Website functionality.


6. Payment & Shipping Partners

6.1 Payment Processing

Payments are handled by PayPal using encrypted, secure transfer protocols.

6.2 Shipping Information

Shipping details are shared only with fulfillment partners responsible for delivery.

6.3 Data Security

All transactions use SSL/TLS encryption.


7. Advertising & Remarketing

7.1 Remarketing

We may use advertising tools such as:

  • Facebook/Meta Ads
  • Google Ads
  • Email marketing services

7.2 Social Media Integration

We maintain official social profiles on Facebook, X (Twitter), Pinterest, LinkedIn, and Telegram.

7.3 Opt-Out

  • Unsubscribe from marketing emails
  • Adjust ad preferences in platform settings
  • Use browser privacy tools to limit tracking

8. Data Retention

8.1 Retention Periods

  • Account Data: Stored while your account is active.
  • Transaction Data: Retained as legally required (e.g., tax regulations).
  • Payment Data: Stored only as long as needed for payment verification.
  • Marketing Data: Retained until you opt out.
  • Cookies: Stored until expiration or manual deletion.

8.2 Deletion Requests

We honor requests to delete personal data where legally permissible.


9. GDPR & CCPA Rights

9.1 GDPR Rights (EU Residents)

  • Right to access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent

9.2 CCPA Rights (California Residents)

  • Right to know
  • Right to delete
  • Right to opt‑out
  • Right to non‑discrimination
  • Right to correct inaccuracies

9.3 Exercising Your Rights

Contact us at:

  • Email: support@novari.com
  • Phone: +1 (239) 342-0019
  • Address: 1015 Sneed Rd, Decatur, TN 37322, USA

We will respond within legally required timeframes.


10. Data Security

10.1 Security Measures

We implement:

  • SSL/TLS encryption
  • Secure payment connections
  • Access controls and authentication
  • Regular security assessments

10.2 Breach Notification

We will notify affected individuals and authorities as required by law.

10.3 Limitations

No security method is infallible. We take appropriate measures but cannot guarantee absolute protection.


11. Children’s Privacy

11.1 Age Restrictions

Our services are not intended for children under 13.

11.2 Parental Consent

If a child under 13 submits personal information, we will delete it immediately.

11.3 Teen Users (13–18)

Parental consent may be required for certain processing activities.

11.4 Report Concerns

If you believe a child’s information has been collected, contact us at support@novari.com.


12. International Data Transfers

12.1 Data Transfers

Your information may be stored and processed in the United States.

12.2 GDPR Compliance

Transfers are conducted using:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions
  • Explicit consent where required

12.3 Consent

By using our Website, you consent to international data transfers.


13. Contact Information

For privacy inquiries, contact:

Novaori 1015 Sneed Rd, Decatur, TN 37322, USA Phone: +1 (239) 342-0019 Email: support@novari.com Website: https://novari.com

You may also contact your local data protection authority for privacy concerns.


14. Policy Changes

14.1 Updates

We may update this Policy occasionally to reflect legal or operational changes.

14.2 Notification

Material updates will be communicated via email or Website notification.

14.3 Review

We encourage you to review this Policy periodically.


15. Additional Information

15.1 Third‑Party Links

Our Website may contain external links. We are not responsible for third‑party privacy practices.

15.2 Your Responsibility

You are responsible for keeping your account credentials confidential.

15.3 Do Not Track

Our Website does not currently respond to DNT signals, but we respect general privacy preferences.

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